The Nonverbal Advantage by Carol Kinsey Goman |Book Brief

by Tom Drary on August 27, 2010


In “The Nonverbal Advantage”, Carol Kinsey Goman shows how nonverbal communication can build trust and credibility with customers, colleagues and clients — since 93 percent of the messages you send have nothing to do with what you actually say. Learn what mirroring is, when to use a business or a social gaze, and why it’s best to walk up to men and women from different angles.

{ 7 comments }

aeske August 27, 2010 at 10:46 am

It is a great misunderstanding to intepret nonverbal communication as she does out of context. It has been the core factor of studying gestures and facial expression to view them in context. Another misunderstanding is the 93% theory. I bet she never even read Albert Mehrabians book about nonverbal communication, but just picked it from some other article or book that has misintepreted it aswell..
This video or book has nothing to do with scientific studies of NVC.

kleinkopffff August 27, 2010 at 11:22 am

Uhmm Eat a Dick

Contextpr August 27, 2010 at 11:30 am

Enlightening. Everyone should be able to find at least one tip he or she can use to improve communication.

cpnocpno August 27, 2010 at 12:23 pm

Reading this book, I had many ‘aha’ moments. After 25 years in communication, there is always something more to learn. Carol shows that many behaviors are innate… it’s simply a matter of tuning in to the natural language of humans. This book heightened my awareness, and it’s an easy read. Numerous illustrations helped me grasp concepts quickly. I found the book compelling.

Charles Pizzo
former chairman of the board, IABC
International Assn of Business Communicators

wmhaynes August 27, 2010 at 12:33 pm

That’s a sweet video! Well done and great information…

lizguthridge August 27, 2010 at 1:07 pm

Great video for a great book! Carol provides some super tips that work well, especially mirroring. These techniques don’t take much time or money to practice, and they’re incredibly effective at building trust…They’re a perfect tool for LEAN Communications, doing more with less to get great results.

YuriShedyenko August 27, 2010 at 2:00 pm

Great info, and well presented! Two thumbs up!

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